Pure Entertainment Games PLC is the holding company for a group of companies that develop video games. The Group develops its games in a number of different game formats, for companies that include Sony, GT Interactive and Mattel. The Group has introduced a website(), which allows user to download games free of charge, generating income from advertising and sponsors.
Pure Entertainment is known for its freeloader.com venture, set up in 1999: the provision of free, downloadable games covered with advertising revenue. It didn't work out and the business was sold to Cube8.com PLC in May 2001.
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